- According to a Deloitte study, the practice of product diversion siphons as much as $63 billion of US industry sales
- Product diversion is commonly done in two ways:
- 1) online retailers that specialize in obtaining products and reselling them online at lower costs usually on eBay , Amazon and other third-party websites
- 2) Salesmen offer products to companies directly by undercutting prices in the official sales channels
Using a range of best of breed hardware and software, Strategic Tracking helps clients see what is happening inside the “Bermuda Triangle” of product diversion.
Our hardware combines beacons and sensors to provide visibility to dark corners of our clients sales and distribution channels.
Strategic Tracking take a full 360 degree approach to understanding a client’s products, processes and problems.
We immerse ourselves deep inside the organization to extract vital information to help us plan and implement product diversion detection.
Synthesising our experience, knowledge and know-how, Strategic Tracking generates for clients actionable intelligence.
Frequent data reviews, updates and insights help our clients plan distribution and sales channels to minimise product diversion.
Product Diversion Detection & Ecommerce Brand Control
Strategic Tracking provides consultancy, technology and tactics to identify and investigate product diversion.
We have developed a 4 phase approach that familiarises us with a client’s business, products and networks so we can produce a long term plan to reduce product diversion.
“We tracked first to a known diverter in the US and then cross country to a large existing wholesaler customer. As a result of this- we will be ending our relationship with the ‘customer’ we had sold to originally (at a deep discount), which will create thousands and thousands of dollars in margin improvement. ROI is off the charts.”
“We had a serious issue with diverted product and after reaching out (to Strategic Tracking), we were able to narrow down and focus on specific shipments…track with visuals the truck leaving the warehouse and exactly where it landed – enabling us to shut down the diversion immediately….to SAVE our company a significant amount of money – six figures+ for sure.”
We synthesise investigative expertise with best of breed technology and human analysis to give our clients real time, actionable data. If you wish to discuss your product diversion concerns in full and in discrete confidence contact us:
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