…..You Have 3 Months To Fix It, What Would You Do?
- Would you blame it on delivery drivers?
- Would you sack your logistics team?
- Would you print barcodes on product packaging that fade or wash away?
- Would you send an email to eBay or Amazon requesting they stop unauthorised product sales?
- Would you waste your time and money on ineffective tracking technology from online “spy shops”?
- Would you hire an expensive legal team to try and find counterfeiters?
- Would you bury your head in the sand as profits deteriorate year after year?
No!
If your company profits are being hit……and your job is on the line due to product diversion, here’s what you do to fix it in 3 months:
Step 1: Narrow down to a shortlist suspected distributors, warehouses and retailers.
Step 2: Review what product they are due to receive in the next few weeks, see if it correlates with previous known diverted product.
Step 3: Create an implementation plan that will target those parts of your distribution network with GPS-enabled technology.
Step 4: Procure the best, off-the-market GPS tracking technology and insert it effectively into your product shipments.
Step 5: Input all known data including shipment IDs, warehousing, retail locations and assumed shipment destinations into an online monitoring platform.
Step 6: Monitor shipment movements on a regional, national and international level, in real-time, to See if they follow their intended official route through your distribution network.
Step 7: Receive alerts and intelligence when shipments behave unexpectedly, aren’t exported, are exported but then reimported or are delivered to an unintended country.
Step 8: Monitor rogue shipments to their final destination.
Step 9: Correlate all shipment movement data with the expected movement data, compile into a report and then produce an action plan.
Step 10: Execute the action plan and end contracts with logistics service providers, distributors and entities who are diverting product.
In 3 months you will have located, detected and identified at least 1 diverter.
If you continue, after 12 months, you will have eliminated product diversion entirely.
If your job and your company profits depended on it, that’s what you would do.
I know because I’ve helped my clients increase profits, protect their brand, reduce costs and even keep their jobs, by providing creative and innovative ways to detect and identify product diversion.
My team is experienced in tracking technology, military intelligence, logistics and manufacturing and passionately enjoy leveraging their unique knowledge to solve expensive problems.
It is imperative that companies stay proactive when it comes to the unauthorized sale of products online and offline. It is equally important to develop measures to distinguish the business’s genuine products from those being sold elsewhere and to attempt to prevent future product diversion.